When you were a youngster, how happy were you to find a reward in your cereal box?

You could have even picked your cereal based on the reward that was advertised on the outside of the box. For years, businesses have been giving away items in exchange for a transaction. Some presents were useful, such as ashtrays from Marlboro, while others looked less so, such as toasters from banks for opening a checking account. Gifts-with-purchases is still popular today as a way for businesses to provide value and increase their competitive edge.

What is a free gift with purchase?

A free gift with purchase is a sales strategy that entices and converts customers. Other promotions, such as offering a discount or providing free delivery, usually detract from the product's worth. However, the gift-with-purchase is utilized to increase the value of the receipt.